Exploring the Impact of Promotional Art and The Great Northern Railroad

Big Face Chief 16x20 Acrylic Painting by artist David Stock Based upon 1932 Great Northern Calendar with Artork by Winold Reiss

The Great Northern Railroad was essential to the growth and promotion of Glacier National Park. Stretching from Minnesota to Oregon, it facilitated easy access to the park while competing vigorously with the Union Pacific Yellowstone route. This competition spurred creative marketing strategies, including promotional calendars and art commissions. Particularly noteworthy is the work of artist Winold Reiss, who skillfully captured the park's landscapes, people and cultures.

The Great Northern Railroad and Its Role in Glacier National Park

Founded in the late 1800s, the Great Northern Railroad aimed to connect the Midwest with the Pacific Northwest. This transformed travel and trade routes, making them more accessible. The increased ease of travel became crucial for Glacier National Park, which was designated a national park in 1910. The railroad's tracks meandered through the park, bringing visitors closer to its stunning vistas, abundant wildlife, and exciting outdoor adventures.

The Great Northern Railroad recognized the significant tourism revenue this access could generate. By running trains directly into the park, they opened new opportunities for local businesses and developed amenities nearby. In fact, visitors to Glacier National Park increased by over 50% within the first decade of the park’s establishment, largely due to the railroad's efforts.

Competition with Union Pacific Yellowstone

While the Great Northern Railroad had the advantage of direct routes to Glacier National Park, it faced strong competition from the Union Pacific Railroad, which aimed to attract tourists to Yellowstone. This rivalry fueled the development of innovative marketing tactics from both railroads, as they sought to draw eager travelers.

To maintain its edge, the Great Northern Railroad enhanced its services and promotional materials, which included visually stunning brochures and promotional calendars. These marketing assets highlighted not only Glacier National Park's beauty but also the unique experiences offered by the railroad. By comparing travel times, amenities, and attractions along each route, both railroads created a vibrant competitive atmosphere that spurred creativity in their marketing campaigns.

The Role of Promotional Calendars

Promotional calendars were a key tool for the Great Northern Railroad in attracting visitors to Glacier National Park. These calendars featured breathtaking images of the park, offering stunning visual representations of the landscapes that travelers could explore by train. For example, one calendar featured a vibrant autumn landscape with golden larches, encouraging potential visitors to view the park as a year-round destination.

Beyond showcasing seasonal changes, calendars included details about various park activities such as hiking, fishing, and wildlife tours. This information inspired the imagination of prospective visitors and helped them envision a trip to the park, which ultimately increased rail ticket sales by approximately 30% during peak seasons.

Winold Reiss: A Visionary Artist

To enhance their promotional materials, the Great Northern Railroad commissioned renowned artist Winold Reiss to create captivating artwork. His work perfectly captured the awe of Glacier National Park's landscapes and the rich cultures of the surrounding regions.

Reiss was celebrated for his vivid depictions of Native American cultures and natural landscapes. His use of color and light brought to life the park's diverse environments, making them visually compelling to potential visitors. His artwork became a cornerstone of marketing campaigns, evoking a sense of adventure while honoring the cultural significance represented in the landscapes.

Winold Reiss' Art and Cultural Representation

Reiss's illustrations often featured members of local tribes, highlighting their distinctive heritage. For instance, his work included detailed portrayals of members of the Bigfoot tribe, offering insights into their traditional lifestyles and customs. By incorporating Indigenous cultural representation into marketing materials, the Great Northern Railroad underscored the historical importance of the land.

This artistic focus did more than just serve commercial interests which provided employment to the native Americans of the region. It opened up discussions about respect for and acknowledgment of Indigenous cultures, fostering deeper connections to the land and its original inhabitants. Reiss's art extended beyond visual appeal; it enriched the story of Glacier National Park, making it more meaningful for visitors.

Reflections on a Lasting Impact

The Great Northern Railroad transformed public access to Glacier National Park. Its rivalry with Union Pacific Railroad led to innovative marketing strategies that showcased not only Glacier's natural beauty but also the rich cultural tapestry of the surrounding areas.

Promotional calendars and the stunning artwork of Winold Reiss provided visitors with an engaging glimpse into the wonders awaiting them in the park. This blend of transportation, art, and culture enhanced Glacier National Park's appeal, ensuring it remains a top destination for nature enthusiasts and history buffs.

By examining this interconnected history, it becomes clear that the impact of the Great Northern Railroad on Glacier National Park goes beyond transportation—it's a powerful example of how art and marketing can shape the landscape of American tourism.